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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
B) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
C) Refine scoring and grading models to only give the Sales team the most qualified leads.
D) Create lead nurturing programs to help the Sales team nurture leads until their deals close.

2. Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A) Assign prospects to an existing user
B) Undelete matching prospects from the Recycle Bin
C) Permanently delete prospects
D) Create new custom fields and populate field values

3. LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A) The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
B) The Dedicated IP address was not warmed up appropriately before the email was scheduled.
C) The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
D) A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

4. You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A) Completion Action
B) Automation Rule
C) Segmentation Rule
D) Dynamic List

5. What access should sales and marketing users have to access embedded analytics dashboards?

A) Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
B) The "Analytics View Only Embedded App" permission set license
C) Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
D) Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

Solutions: