Get the best preparation guide For Marketing Cloud Developer Certification Exam
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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
The average Salary of a Marketing Cloud Developer Certified Expert in
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud APIs | 20% | - Implement API authentication methods - Work with API endpoints for data operations - Create and manage API integrations - Utilize REST and SOAP APIs for integrations |
| Topic 2: Platform Architecture | 15% | - Build automations in Automation Studio - Implement triggered send architectures - Design solutions using Journey Builder - Configure and use Query Activities - Create and manage CloudPages |
| Topic 3: Contact Handling | 14% | - Use contact model concepts effectively - Handle contact identity resolution - Implement contact segmentation and filtering - Manage contact attributes and data |
| Topic 4: Security and Data Governance | 12% | - Manage API key security and OAuth flows - Implement role-based access controls - Apply data retention policies - Configure data privacy and compliance settings |
| Topic 5: AMPscript and Server-Side JavaScript | 23% | - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages |
| Topic 6: Data Modeling | 16% | - Utilize Data Views for data access - Design and implement data models using Data Extensions - Implement data import and export processes - Define contact data structure and contact key - Implement data relationships (one-to-one, one-to-many) |
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