Salesforce Certified Data Cloud Consultant : Data-Con-101

A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?

• A. Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
• B. Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
• C. Create and run a new rules fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
• D. Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers

• A. The activations are referencing segments that segment on profile data rather than engagement data.
• B. The activated profiles have a Unified Contact Point.
• C. The correct path is selected for the related attributes.
• D. The related engagement events occurred within the last 90 days.

If a data source does not have a field that can be designated as a primary key, what should the consultant do?

• A. Use the default primary key recommended by Data Cloud.
• B. Select a field as a primary key and then add a key qualifier.
• C. Remove duplicates from the data source and then select a primary key.
• D. Create a composite key by combining two or more source fields through a formula field.

A rideshare company wants to send an email to customers that provides a year-in-review with five "fun" trip statistics, such as destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source.
The company creates a segment of customers that had at least one ride in the last 365 days.
Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?

• A. Include related attributes in the activation for the last 365 days.
• B. Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMP script to summarize this data in the email.
• C. Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the activation.
• D. Create five calculated insights for the activation and add dimension filters.

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll).
How should the fields be mapped to support identity resolution?

• A. Map all fields to the Customer object.
• B. Map all fields to the Individual object, adding a custom field for the email address.
• C. Map name to the Individual object and email address to the Contact Phone Email object.
• D. Create a new custom object with fields that directly match the incoming table.