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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. The innovation process can start with any one of the following except?

A) A Firm has a technology that it matches with a given market group, and then finds out a need that group has, which is then met by a particular form
B) Customer has a need, which a firm finds out about. It calls on its technology to produce a form that is then sold to the customer
C) A firm envisions a form of product, which is then created by use of a technology and then given to customers to see is it has any benefits/needs
D) Customer has a solution that drives the form and technology that benefits the customer

2. What type of team structure should be chosen when minor changes to existing products are to be made?

A) Heavyweight
B) Lightweight
C) Functional
D) Tiger

3. You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:

A) Color code the feature sets so that they are easily identified by the user
B) Conduct a conjoint study varing feature sets and price points to optimize the new feature set and product prices
C) Run a volumentric study of the most profitable product prototype to forecast sales
D) Add fake sets of features to see if respondents identify the actual product features

4. Which of the following statements is the best regarding the use of market testing during new product launch?

A) Market testing is not necessary when product use testing was successful, capital investment is low, and the organization understands the business
B) Market testing must always be used to test the combined package of the product and the marketing plan to determine the level of success
C) Pseudo sale market testing is a valuable tool because it provides complete and very accurate information on whether a customer will purchase a new product
D) Test marketing the product is the most powerful and successful approach to market testing

5. Which of the following are product development strategies identified by Robert Cooper?
I. Differentiation
II. Technology Push
III. High Budget/Diverse
IV. Prospector

A) II, III, IV
B) I, II, III
C) I, II, III, IV
D) I, III, IV

Solutions: