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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
B) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
C) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
D) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.

2. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?

A) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.
B) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
C) You don't have the segment group feature enabled in the Account Administration settings.
D) You should have created a corresponding filter for each rule set to be used to identify the segment group.

3. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) products that were purchased
B) pages that were marked as favorite
C) products that were browsed/viewed, where no additional event takes place
D) products added to a shopping cart, where no additional event takes place
E) search strings entered into a website more than twice

4. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
B) You can only order the rules in the top-down order in which Responsys willexecute them.
C) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
D) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.

5. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
B) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
C) Create an Import Supplemental Table job in Responsys for this file.
D) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.

Solutions: