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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

A) Main entity is not mapped
B) The file does not contain any measurements (dimension only)
C) The source file does not contain the media Buy entity
D) All mapped Measurements for a given row have values equal to zero

2. What is the relationship between "Media Buy Key" and "Creative Key?

A) One-to-one
B) Many-to-many
C) Many-to-one (one Creative Key has many Media Buy Keys)
D) One-to-many (one Media Buy ley has many Creative Key)

3. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

A) 1
B) 3
C) 2
D) 0

4. An implementation engineer is requested to integrate the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'.
A Parent-Child configuration was set between the two.
Which two statements are correct?

A) Any one of the files can potentially be set as the Parent data stream
B) The two files cannot be joined as they hold different dates
C) The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams
D) The two files cannot be Joined as they hold different measurements
E) The two files were uploaded to a different Generic type

5. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?

A) 4
B) Depends on the Data Updates Permissions
C) 3
D) 8

Solutions: