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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which statement best describes the business intelligence needs of business analysts?

A) They require immediate and simple views of key factors driving the business.
B) They require the ability to author reports for others in the business.
C) They require multiple ways to query and explore the data available to them.
D) They require the ability to create metadata models and deploy packages for other users.

2. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
B) Cognos allows organizations to select the appropriate roles that match their user behaviors.
C) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
D) Cognos was designed to take information from multiple applications and pull it together into a single platform.

3. Which statement is NOT true about enterprise organizations and business intelligence (BI)?

A) Most enterprise organizations have some form of BI or reporting already.
B) Every enterprise organization has a need for BI.
C) BI is relevant to most users in an enterprise organization.
D) Every enterprise organization has budget for a more effective BI solution.

4. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To design and automate demand generation campaigns.
B) To gain visibility into the sales pipeline on opportunities created through demand generation.
C) To analyze and allocate marketing resources across channels.
D) To know the effectiveness of their campaigns.

5. Which type of user benefits most from the unified workspace of IBM Cognos BI?

A) Data modeler
B) Line of business user
C) Statistician
D) System administrator

Solutions: