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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Joey has installed the Google Analytics code into all the pages of her site. She wants to make certain she has installed the code properly. Which of the following is the most efficient method that Joey can use to confirm she has installed the Google Analytics code properly?

A) She should use the SiteScan tool on her site.
B) She should use the Google Analytics Test feature on the Google Analytics home page.
C) She should visit each page of her site and then compare the traffic in Google Analytics cent er.
D) She should use the Google AdWords Editor to test each page of her site.

2. What will you do to enable phrase matching for a particular keyword?

A) Add a (-) sign before the keyword.
B) Enclose it with quotation marks.
C) Add a (+) sign before the keyword.
D) Enclose it in curly brackets.

3. Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue?

A) Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network.
B) Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network.
C) Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network.
D) Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network.

4. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
B) Any queries that search for "coffee cups" in quotation marks.
C) Only searches for "coffee cups" as it's using the exact match options.
D) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.

5. You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?

A) You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
B) You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
C) You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
D) You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.

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