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Facebook Certified media buying professional Sample Questions:

1. Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A) Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
B) Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
C) Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
D) Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.

2. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

A) There is no need to make any changes to their campaign.
B) Post engagement objective campaigns need a minimum of $4 a day.
C) You need to increase the budget to $50 in order to optimize for daily budget.
D) You should increase lifetime budget to $75 in order to meet minimum requirements.

3. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) Your Facebook page fans.
B) People interested in music.
C) A custom audience based on your website visitors.
D) People from your customer database.
E) All audiences you need.

4. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Traffic and conversion ads.
B) Conversion and traffic ads.
C) Video Views, lead generation, and traffic ads.
D) Conversion and product catalog sales / dynamic ads.
E) Traffic and store visit ads.
F) Post Engagement and brand awareness ads.

5. Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.

A) Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
B) Videos running on Facebook only in-stream placement can be up to 45 seconds.
C) Videos on Audience Network only in-stream placement must have at least 5 seconds.
D) Videos running on Audience Network only in-stream placement can be up to 180 seconds.
E) Videos running on Facebook-only placement can be up to 90 seconds.

Solutions: