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Facebook Certified Marketing Science Professional : 200-101
- Exam Code: 200-101
- Exam Name: Facebook Certified Marketing Science Professional
- Updated: Nov 05, 2026
- Q & A: 60 Questions and Answers
About Facebook Certified Marketing Science Professional : 200-101 Exam
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Facebook 200-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Hypothesise | 13% | - Translate business goals into testable hypotheses - Determine appropriate actions based on hypothesis validation or invalidation |
| Topic 2: Perform an Analysis | 20% | - Apply statistical and exploratory analysis methods - Interpret data visualizations - Prepare and manipulate data for analysis - Interpret statistical outputs and regression results |
| Topic 3: Generate Insights | 16% | - Evaluate impact of measurement approach on KPIs - Synthesize results from statistical and data analyses - Apply concepts to validate or invalidate hypotheses |
| Topic 4: Make Data-Driven Recommendations | 13% | - Provide recommendations for future marketing campaigns - Identify iterative measurement opportunities - Communicate insights clearly to stakeholders |
| Topic 5: Assess | 20% | - Communicate assumptions based on situation assessment - Align business goals with KPIs and analysis plans - Compare and evaluate different measurement methodologies - Evaluate data quality and relevance of existing data sources |
| Topic 6: Recommend Measurement Solutions | 18% | - Recommend suitable measurement approaches and tools - Design tests to address hypotheses - Determine feasibility of measurement solutions |
From Anxiety to Action: 200-101 Facts You Need
Per the latest exam information, the 200-101 exam presents 60 questions in 105 minutes minutes. Knowing the format precisely removes one major source of exam-day anxiety.
By replacing uncertainty with evidence at every step. Anxious about quality? The free demo is drawn from the real 200-101 bank, so you get a genuine preview before paying. Anxious about difficulty? Every answer is expert-verified, compiled conscientiously by our top specialists across the Facebook Certified Marketing Science Professional objectives. Anxious about fit? Three versions — PDF, PC engine, and online engine — let you choose whichever suits your habits. And we are never self-satisfied: quality and service keep improving, release after release.
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Facebook recommends the following official training resources:
Choose a course that matches your starting point, then reinforce it with steady question practice.
The Facebook Certified Marketing Science Professional blueprint covers these core domains:
- Perform an Analysis (20%)
- Make Data-Driven Recommendations (13%)
- Assess (20%)
The official outline lists further domains, all covered in our question bank.
Facebook publishes these prerequisites for the Facebook Certified Marketing Science Professional: No mandatory prerequisites; recommended: 3+ years of experience in marketing measurement, statistics, data analysis, and familiarity with tools like SQL, Python, R, Excel.
Check the authoritative wording on the official certification page before registering.
At present, passing the 200-101 exam requires 700 out of 1000, and the registration fee is USD 150 (excluding local taxes). Both are set by Facebook and can change — confirm them on the official site when you book.
Use the official registration channels below:
Select a test center or online session, and secure your date early for the best availability.
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Facebook Certified Marketing Science Professional Sample Questions:
Question #1
An advertiser runs a campaign that yields the following results:
The results are statistically significant. What is the incremental ROAS for each test?
- A. A- $0.21, B- $0.16
- B. A - $0.80, B - $0.47
- C. A - $2.60, B - $1.97
- D. A- $2.80, B- $2.13
Correct Answer: C 🗳️
Question #2
A new ecommerce company that sells raincoats for dogs leverages Facebook to drive product sales. The company serves a variety of videos and static images and only targets people who previously visited their website. The company historically spends $50,000 per quarter and always hits its ROAS goal of 3x.
Last quarter, the company aggressively tried to grow its business and tripled spend. At the end of last quarter, they compared performance between the previous two quarters and noticed the following differences in performance metrics:
* ROAS decreased by 40%
* Average frequency increased by 50%
* CPMs increased by 60%
* Reach increased by 10%
* Cost per click decreased by 15%
* Allocation of budget between creative formats remained the same
An analyst needs to run a test to identify how to scale spend efficiently. Which variable should the analyst test first?
- A. Optimization (Purchase versus Traffic)
- B. Audience (Retargeting versus Acquisition)
- C. Bidding strategy (Cost Cap versus Lowest Cost)
- D. Creative (Video versus Static)
Correct Answer: D 🗳️
Question #3
A brand needs to measure how frequency affects conversions and ROI. Currently the brand runs a campaign on 2x frequency for seven days. How should the brand set up a test to understand how frequency affects incremental conversions?
- A. A multi-cell A/B test: Cell 1 with a 2x frequency for seven days, Cell 2 with 4x frequency for seven days
- B. A multi-cell Conversion Lift test: Cell 1 with a 2x frequency for seven days, Cell 2 with 4x frequency for seven days
- C. A Conversion Lift with 4x frequency for seven days
- D. A Conversion Lift test with a 2x frequency for seven days
Correct Answer: A 🗳️
Question #4
A brand plans to run a one-month multi-cell Conversion Lift test on Facebook. The cells are designed to help the brand understand experimentally whether its current creative strategy works for different business goals. The different targets are as follows:
* Prospective audience
* Retargeting audience
What should the analyst recommend pursuing after the test?
- A. Continue with the creative strategy for all cells with positive conversion lift
- B. Continue with the creative strategy for the cell with the highest positive statistically significant conversion lift
- C. Continue with the creative strategy for the cell with the highest positive conversion lift
- D. Continue with the creative strategy for all cells with positive statistically significant conversion lift
Correct Answer: D 🗳️
Question #5
A retail brand needs to increase purchases. The brand has video content that was designed for a cross-screen experience on TV and Facebook. The brand launches its campaign in 30-second and 60-second TV spots and then launches 6- and 15-second mobile-friendly videos with captions. The brand runs a Facebook multi-cell Conversion Lift test to compare the effectiveness of the two mobile videos:
* Cell A: 50% of campaign budget, optimized for purchase event, 6-second video
* Cell B: 50% of campaign budget, optimized for purchase event, 15-second video
At the end of the campaign, Cell A yields a 4-point lift with a p-value = 0.4. Cell B yields a 2.6-point lift with a p-value = 0.05
Which recommendation should be made to increase future purchases?
- A. Allocate more campaign budget toward the 6-second video
- B. Change the campaign objective to Video Views
- C. Allocate more campaign budget toward the 15-second video
- D. Change the campaign objective to Catalog Sales
Correct Answer: B 🗳️
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