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Salesforce Marketing-Cloud-Administrator certification exam is a valuable credential for professionals who are responsible for administering the Salesforce Marketing Cloud platform. It is designed to test the candidate's knowledge and skills in marketing cloud administration and ensure that they are equipped to deliver effective marketing campaigns. With this certification, candidates can demonstrate their expertise and gain credibility in the industry, which can help them advance their careers.
NEW QUESTION # 82
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Data Extension with double opt-in status defined.
- B. Microsite with Smart Capture to store entrants on a data extension.
- C. Send Email Activity with a link to a subscription center.
- D. Microsite with Web Collect to store entrants on a data extension.
Answer: A,B
NEW QUESTION # 83
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Conversion/Cart Code
- B. Email Conversion Code
- C. Recommendation Code
- D. Collect Code
Answer: A,D
Explanation:
Explanation
To use Einstein to recommend similar items to customers during the checkout process, NTO needs to add two types of code to their website: Collect Code and Conversion/Cart Code2. Collect Code tracks customer behavior and preferences on the website, while Conversion/Cart Code tracks purchases and cart additions2. Recommendation Code is used to display product recommendations on the website, not during the checkout process2. Email Conversion Code is used to track conversions from email campaigns, not from website visits2.
NEW QUESTION # 84
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. The IP address is on reserve, is already in use, and has an email sending history.
- B. Building desirable sending history and data will be variable based on list size and engagement.
- C. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
- D. Sending in large volumes will alert ISPs the new IP Address is now in use.
Answer: B
Explanation:
Explanation
The Marketing Cloud admin should consider that building desirable sending history and data will be variable based on list size and engagement when sending from the new IP address. A new IP address has no reputation with ISPs and needs to be warmed up gradually by sending emails to engaged and active subscribers. The send volume and frequency should be adjusted according to the list size and engagement level of NTO's subscribers to avoid being marked as spam or blocked by ISPs. The other options are incorrect because:
* The IP address is on reserve, is already in use, and has an email sending history. This describes an existing IP address, not a new one. An existing IP address already has a reputation with ISPs and does not need to be warmed up.
* Sending in large volumes will alert ISPs the new IP Address is now in use. This is not a consideration, but rather a mistake. Sending in large volumes from a new IP address will raise red flags with ISPs and may result in poor deliverability or blacklisting.
* Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
This is not a consideration, but rather the opposite of what should be done. Migration of smaller, triggered campaigns should be done first before bringing on larger marketing campaigns, as this will help build trust and reputation with ISPs.
NEW QUESTION # 85
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
- A. Google and Facebook
- B. Twitter
- C. Facebook and Twitter
- D. Facebook
Answer: C
NEW QUESTION # 86
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Synchronized Data Extensions folder.
- B. The wind relationship links Subscriber Key to Subscribers on Email Address
- C. The data extension is located in the Salesforce Data Extensions folder.
- D. The triggered Send Data Extension data extension template was used.
Answer: C
Explanation:
Explanation
To ensure Individual Email Results are pushed back into Sales Cloud for a particular send, the admin should confirm that the data extension is located in the Salesforce Data Extensions folder. The Salesforce Data Extensions folder is a special folder that contains data extensions that are integrated with Salesforce CRM via Marketing Cloud Connect. Only data extensions in this folder can be used for sending emails with Individual Email Results tracking enabled. The other options are incorrect because:
* The send relationship links Subscriber Key to Subscribers on Email Address. This is a setting that defines how subscribers are identified and matched between a sendable data extension and All Subscribers. However, this setting does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects how email addresses and subscription statuses are updated in Marketing Cloud.
* The data extension is located in the Synchronized Data Extensions folder. The Synchronized Data Extensions folder is a special folder that contains data extensions that are synchronized from Salesforce CRM via Marketing Cloud Connect. However, these data extensions cannot be used for sending emails directly; they can only be used as sources for filtered or query-based data extensions.
* The triggered Send Data Extension data extension template was used. This is a predefined data extension template that contains a set of standard fields for logging triggered send data. However, this template does not affect whether Individual Email Results are pushed back into Sales Cloud; it only
* affects what information is stored in Marketing Cloud.
NEW QUESTION # 87
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Change impacts all users
- B. Best practice suggests a 20-minute timeout setting
- C. Security risk of unauthorized users for longer timeout settings
- D. Frustration of users upon timeouts
- E. Typical length of time users spend in Marketing Cloud
Answer: A,B,C
NEW QUESTION # 88
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. Messages can be sent to Contacts, Leads, and Person Accounts.
- B. The DM administrator Profile is required to access Distributed Marketing.
- C. Default options can be set up for the greeting in the email.
- D. Business users can select any email at the time of sending.
- E. A journey can be connected to one or more Campaigns.
Answer: A,C,E
Explanation:
Explanation
When setting up Distributed Marketing, the admin should consider the following:
* Default options can be set up for the greeting in the email2. This allows the admin to define how the email will address the recipient, such as by first name, last name, or salutation2.
* A journey can be connected to one or more Campaigns2. This allows the admin to associate a journey with a Salesforce object, such as an opportunity or a case, and trigger personalized messages based on the Campaign status2.
* Messages can be sent to Contacts, Leads, and Person Accounts2. These are the supported recipient types for Distributed Marketing messages2. The other options are incorrect because:
* Business users cannot select any email at the time of sending2. They can only select from the pre-approved emails that are configured by the admin in Marketing Cloud2.
* The DM administrator Profile is not required to access Distributed Marketing2. The admin can use any Profile that has the appropriate permissions and settings for Distributed Marketing
NEW QUESTION # 89
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. CloudPage forms Content Block
- B. Dynamic Content Block
- C. Reference Content Block
- D. Email Form Content Block
Answer: D
NEW QUESTION # 90
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Enforce Export Email Whitelist
- B. Add a Domain to the Export Email Whitelist
- C. Edit the entity Verification Settings
- D. Enable IP Whitelisting
Answer: A,B
NEW QUESTION # 91
A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Edit permissions and Grant permissions to Send
- B. Edit permissions and deselect Deny for Email Sending
- C. Add the Role Marketing Cloud Channel Manager
- D. Remove the Marketing Cloud Viewer Role
Answer: A
Explanation:
Explanation
To resolve the issue of the user not being able to send an email, the admin should edit permissions and grant permissions to send. Permissions are settings that control what users can access and do in Marketing Cloud. Granting permissions to send means that the admin can enable the user to create and send emails from Marketing Cloud3. The user needs this permission to perform their task of sending an email.
NEW QUESTION # 92
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
- A. Automation Studio Tracking Extract
- B. Automation Studio Query Activity
- C. CSV download of bounce data in My Tracking
- D. Discover Deliverability Complaint Rate Report
Answer: A
NEW QUESTION # 93
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. Data in data extensions corresponding to the customer
- B. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
- C. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
- D. The user Is getting deleted from the AN Subscribers list
Answer: B
Explanation:
Explanation
Business unit unsubscribe setting causes an Enterprise level unsubscribe is what could explain this behavior.
Business unit unsubscribe setting is a setting that determines how unsubscribes are handled across different business units in an account. If this setting is enabled, when a subscriber unsubscribes from an email sent from one business unit, they will also be unsubscribed from all other business units in the account. This is also known as an Enterprise level unsubscribe
NEW QUESTION # 94
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Apply the Marketing Cloud for AppExchange User option as well
- B. Apply the appropriate user mappings in the CRM configuration
- C. Reset al passwords to force new tokens
- D. Apply the administrator and Marketing Cloud Administrator permission sets to user
Answer: D
Explanation:
Explanation
To correct the issue of not being designated as an integrated Marketing Cloud user, the admin should apply the administrator and Marketing Cloud Administrator permission sets to the user5. The administrator permission set grants the user access to all standard objects and settings in Sales Cloud, while the Marketing Cloud Administrator permission set grants the user access to Marketing Cloud Connect features and settings in Sales Cloud. These permission sets are required for completing the integration between Sales Cloud and Marketing Cloud. The other options are incorrect because:
* Apply the Marketing Cloud for AppExchange User option as well. This option will not correct the issue, as it only grants the user access to Marketing Cloud Connect features in Marketing Cloud, not in Sales Cloud. The user also needs access to Marketing Cloud Connect features in Sales Cloud to complete the integration5.
* Reset all passwords to force new tokens. This option will not correct the issue, as it only affects the authentication tokens for API users, not for integrated users. The user needs to be designated as an integrated user before they can use their credentials to log in to Marketing Cloud from Sales Cloud5.
* Apply the appropriate user mappings in the CRM configuration. This option will not correct the issue, as it only affects how users are mapped between Sales Cloud and Marketing Cloud based on their email addresses or usernames. The user needs to be designated as an integrated user before they can be mapped between the two systems5.
NEW QUESTION # 95
How are publication lists used in the Marketing Cloud?
- A. To send communication to all subscribers, regardless of opt -in status.
- B. To manage subscribers in guided and triggered email sends.
- C. To build dynamic content rules by subscriber type.
- D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Answer: D
NEW QUESTION # 96
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
- A. Dynamic Content for Triggered Sends
- B. Sends Account Send Summary
- C. Email Performance by Attribute
- D. Impression Tracking for Triggered Sends
Answer: D
NEW QUESTION # 97
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A. Contact ID
- B. Member Record
- C. Data Extensions
- D. Subscriber Key
Answer: D
Explanation:
Explanation
Subscriber Key is the component that should be discussed with the customer to allow for this use case.
Subscriber Key is a unique identifier for each subscriber in Marketing Cloud that can be different from the email address. Subscriber Key allows for multiple records to share the same email address but have different subscriber attributes and preferences
NEW QUESTION # 98
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Add custom fields not included in the Send Log Template
- B. Log attribute data necessary for auditing communications
- C. Apply an appropriately-scoped Data Retention period
- D. Log all variable data captured in emails at send time
- E. Set the period to a fixed date in the Data Retention Policy
Answer: A,B,C
NEW QUESTION # 99
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Co.
- A. Setup >Data Management > Synchronized Data Extensions
- B. Contact Builder > Data Extensions > Synchronized Data Extensions
- C. Contact Builder > Data Sources
- D. Setup > Apps > Salesforce Integration
Answer: C
NEW QUESTION # 100
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. No re-entry
- B. Re-entry at any time
- C. Re-entry only after exiting
- D. Re-entry by date
- E. Re-entry by attribute
Answer: A,B,C
Explanation:
Explanation
Re-entry at any time, no re-entry, and re-entry only after exiting are the options that determine when a contact could enter a journey. These options are available in the journey settings and control how often a contact can enter the same journey based on their previous entry or exit status. Re-entry by attribute and re-entry by date are not valid options for journey re-entry.
NEW QUESTION # 101
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
- A. Skipped Records
- B. Invalid Email Address
- C. List Detective
- D. Restricted Values
Answer: C
NEW QUESTION # 102
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
- A. Synchronized Data Sources.
- B. Journey Builder
- C. Query Studio
- D. Cloud Pages
Answer: A
Explanation:
Explanation
To use Sales Cloud data in their queries, the admin should use Synchronized Data Sources. This feature allows Marketing Cloud to automatically import and update data from Sales Cloud objects and fields. The data is stored in data extensions that can be queried using SQL.
NEW QUESTION # 103
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Contact Builder > Data Sources
- B. Email Studio > Synchronized Data Extensions
- C. Automation Studio > File Transfers
- D. Contact Builder > Synchronized Data Extensions
Answer: A
NEW QUESTION # 104
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Content Builder
- B. Mobile Connect
- C. Smart Capture
- D. Profile Center
Answer: C
Explanation:
Explanation
Smart Capture is the feature that should be used to create a survey form. Smart Capture is a feature that allows marketers to create and insert forms within landing pages or emails, such as surveys, polls, or feedback requests. Smart Capture can be customized with different fields, labels, buttons, and actions. Smart Capture can capture subscriber responses and store them in a data extension or update existing records in Marketing Cloud.
NEW QUESTION # 105
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Name
- B. Email Address
- C. Subscriber ID
- D. Product Code
- E. Application ID
Answer: C,D,E
Explanation:
Explanation
Product code, application ID, and subscriber ID are values that can be used as personalization strings in query string parameters without violating PII regulations. Email address and name are considered PII and should not be used in query string parameters.
NEW QUESTION # 106
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
- A. Apply the Marketing Cloud for AppExchange User option as well
- B. Apply the appropriate user mappings in the CRM configuration
- C. Reset al passwords to force new tokens
- D. Apply the administrator and Marketing Cloud Administrator permission sets to user
Answer: D
NEW QUESTION # 107
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The Marketing-Cloud-Administrator certification exam is a multiple-choice exam that consists of 60 questions. Individuals have 90 minutes to complete the exam and must score a minimum of 65% to pass. Marketing-Cloud-Administrator exam is administered by Salesforce and can be taken online or in-person at a testing center.
The Salesforce Certified Marketing Cloud Administrator Exam certification validates that the candidate has the expertise to implement and manage Marketing Cloud solutions, configure data sources and data extensions, create and manage email templates, design and execute email campaigns, design and manage journeys, and analyze campaign performance. The Salesforce Marketing-Cloud-Administrator certification is a valuable credential for professionals who want to showcase their skills in Salesforce Marketing Cloud administration and advance their career in digital marketing.
Marketing-Cloud-Administrator Free Certification Exam Material with 166 Q&As : https://actual4test.torrentvce.com/Marketing-Cloud-Administrator-valid-vce-collection.html