Free Sales Ending Soon - Use Real Marketing-Cloud-Personalization PDF Questions [Jul 12, 2023]
Updated Jul-2023 Exam Marketing-Cloud-Personalization Dumps - Pass Your Certification Exam
The Salesforce Marketing-Cloud-Personalization exam is divided into four areas of expertise, namely data management, segmentation, personalization, and analytics. The data management section assesses the candidate's ability to manage data sources, import and export data, and maintain data hygiene. Segmentation allows the candidate to master customer segmentation by creating audience groups, understanding the different types of segmentation tools, and deploying data management best practices. Personalization requires candidates to understand customer persona creation, messaging, message composition, cross-channel messaging, and reporting.
NEW QUESTION # 52
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to include all custom fields on a segment export
- B. The option to exclude anonymous fields on a segment export
- C. The option to include built-in fields on a segment export
- D. The option to send segment date to Marketing Cloud
Answer: A
NEW QUESTION # 53
Which development language is used to code the sitemap?
- A. jQuery
- B. Python
- C. Ampscript
- D. Javascript
Answer: D
NEW QUESTION # 54
What three things does a developer code in web template?
- A. Set the control group percentage
- B. Defining what can be configured in a campaign
- C. Client side instructions for rendering
- D. HTML and CSS for controlling appearance
- E. Campaign qualification rules
Answer: C,D
NEW QUESTION # 55
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
- A. Hourly
- B. Daily
- C. Every 15 minutes
- D. Immediately
Answer: C
NEW QUESTION # 56
What are the three ways segments are used in Interaction studio?
- A. Recommending products
- B. Creation related lists within salesforce CRM
- C. Targeting for campaigns
- D. Analytics, trends and engagement
- E. Set goals and filters
Answer: C,D,E
NEW QUESTION # 57
What is the rule criteria that you can use in the segment creation process?
- A. Email click throughs
- B. Dimensions
- C. Social mentions
- D. Actions
Answer: D
NEW QUESTION # 58
How does interaction studio deliver technical value to marketers? [Check]
- A. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
- B. By providing a platform to manage, schedule, create and monitor content
- C. By providing a cloud-based application designed to help salespeople sell smarter and faster
- D. By listening to customer signals, understanding customer intent, and acting accordingly
Answer: D
NEW QUESTION # 59
What are the three types of ingredients available for a recipe?
- A. Machine Learning
- B. Co-Occurrence
- C. Recommendations
- D. Promotions
- E. Catalog-based and Trending
Answer: B,C,E
NEW QUESTION # 60
How does Guardian determine the expected range for a given metric?
- A. Guardian uses upper and lower bounds set by the user for each metric.
- B. Guardian queries the Data warehouse to establish logical the expected ranges
- C. Guardian uses continuous machine learning to set predict the expected range
- D. Guardian comes with pre-built ranges for each metric, which cannot be configured
Answer: B
NEW QUESTION # 61
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
- A. Audiences
- B. Campaigns
- C. Templates
- D. Recipes
Answer: B
NEW QUESTION # 62
Which three components of a server side campaign must be coded by a developer?
- A. Parsing the JSON Response
- B. Content Selection
- C. EVENT API Request
- D. Campaign Setip
- E. Tracking of campaign statisticsd
Answer: A,C,E
NEW QUESTION # 63
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
- A. Third party segment
- B. Control group segment
- C. Location-based segment
- D. A/B test segment
Answer: B
NEW QUESTION # 64
What are three ways segments are used in marketing cloud personalization?
- A. Recommending products
- B. Set goal and filtersb)
- C. Targeting for campaigns
- D. Analytics, trends and engagement
- E. Creating related lists within Salesforce CRM
Answer: C,D
NEW QUESTION # 65
Which scenario is a valid interaction studio use case?
- A. Behavioural targeting with 3rd party audience data
- B. Machine learning driven insights within a customer database
- C. Recommendations in email which are personalized at open time
- D. Recommendations in email which are personalised at send time
Answer: C
NEW QUESTION # 66
In the user interface what is the visual representation of the data about a single visitor including preference?
- A. Unified view of customer
- B. Single source of truth
- C. unified customer profile
- D. Single view of customer
Answer: C
NEW QUESTION # 67
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use a segment to specify certain actions, which can be set as the goal for a campaign
- B. Use a segment to setup a filter, then use the filter in campaign statistics
- C. Use engagement compare functionality to see the differences in key metrics and behaviours
- D. Use a segment to set a global goal
Answer: B
NEW QUESTION # 68
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. Use machine learning to serve product/ content recommendations in email sent by your ESP
- B. Manually sync data from Interaction studio to service cloud
- C. The agent uses a customized next best offer widget powered by the interaction studio connector
- D. Leverage service cloud to inform IS in real-time
Answer: C
NEW QUESTION # 69
Which data feed integrates external system data into a user's profile levargaing identity attributes?
- A. Interaction feed
- B. User Feed
- C. Identity feed
- D. Catalog Feed
Answer: B
NEW QUESTION # 70
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualars in-the-moment intent, across channels?
- A. 1 minutes
- B. 30 milliseconds
- C. 30 Seconds
- D. 1 second
Answer: B
NEW QUESTION # 71
When using B2B Detect, which two options are valid account origins?
- A. IP address
- B. Time of day
- C. Customer date of birth
- D. Account Domain
Answer: A,D
NEW QUESTION # 72
What three features are used to support mobile web personalization?
- A. Mobile Data Campaign
- B. SiteMap
- C. Templates
- D. Mobile SDK
- E. Web SDK
Answer: A,C,D
NEW QUESTION # 73
In which two locations in the pageType definition can a developer pass in attributes?
- A. cashdom
- B. onActionEvent
- C. Listeners
- D. Ismatch
Answer: B,C
NEW QUESTION # 74
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The Marketing-Cloud-Personalization Accredited Professional Exam is designed to test a candidate's proficiency in using Marketing Cloud's personalization features to create targeted, relevant, and engaging customer experiences. Marketing-Cloud-Personalization exam covers a wide range of topics, including data management, segmentation, email marketing, mobile messaging, social media marketing, and more. A successful candidate will have a deep understanding of Marketing Cloud's personalization capabilities and how to use them to achieve specific marketing goals.
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