Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team. What method should the team use?

A. Data Views
B. Scheduled Reports
C. Send Logs
D. Tracking Extracts

Question 2

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?

A. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
B. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
C. Filename is automatically passed to Import Activity with File Drop Automations
D. Check the 'Use filename from Automation' checkbox

Question 3

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign?

A. Refresh Mobile Filtered List and Send SMS
B. Import Mobile Contacts and Send SMS
C. Refresh Mobile Filtered List and Outbound Send
D. Import Mobile Contacts and Outbound Send

Question 4

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office controls the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?

A. One parent business unit and a child business unit for franchise owners.
B. One business unit.
C. A parent business unit for each franchise owner.
D. One parent business unit and a child business unit for each franchise owner.

Question 5

A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to Held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address. What should a consultant recommend to meet the criteria?

A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
C. Use Data Extension Extract and Import activities from Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder.
D. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.

Solutions: