Salesforce MC-202 : Salesforce Certified Marketing Cloud Email Specialist

  • Exam Code: MC-202
  • Exam Name: Salesforce Certified Marketing Cloud Email Specialist
  • Updated: Aug 27, 2026   Q&As: 162 Questions and Answers

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Salesforce MC-202 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Analytics- Email performance metrics
- Tracking and reporting tools
Topic 2: Content Creation and Delivery- Templates and AMPscript basics
- Email Studio and content builder usage
- Dynamic content and personalization
Topic 3: Subscriber and Data Management- Subscription management and preferences
- Data import, segmentation, and contact management
- Subscriber lifecycle and data extensions
Topic 4: Email Marketing Best Practices- List hygiene and engagement strategies
- Compliance (CAN-SPAM, GDPR concepts)
- Email deliverability fundamentals
Topic 5: Marketing Automation and Journeys- Journey Builder fundamentals
- Automation Studio concepts

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A. Content Builder Approvals
B. Approval Workflow
C. Subscriber Preview


Question 2

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

A. A Schedule report and email the link to download.
B. Schedule report and email file to the director.
C. Schedule report to export as a web page.


Question 3

A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A. SQL Query
B. Data Filter
C. Filtered data extension


Question 4

A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A. Tracking Conversions Tab
B. Email Overlay View
C. Send Performance Tab


Question 5

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A. Not Sent Tracking Extract
B. 'Subscribers Not Sent To* report
C. _sent Dataview


Solutions:

Question 1
Answer: B
Question 2
Answer: B
Question 3
Answer: B
Question 4
Answer: B
Question 5
Answer: A

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