Microsoft MB-220 : Microsoft Dynamics 365 Marketing Functional Consultant

What are the exam requirements?

The Microsoft MB-220 exam is designed for the functional consultants who possess marketing expertise. The intended candidates for this certification test must have the fundamental knowledge of industry terminology, standards, methodologies, common initiatives, and priorities. In addition, the applicants should have some expertise in marketing principles as well as the marketing application’s role in conjunction with the Dynamics 365 suite of applications, including integration with Microsoft 365 and Dynamics 365 apps.

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Exam MB-220: Microsoft Dynamics 365 Marketing

Candidates for this exam are Dynamics 365 Marketing Functional Consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

Part of the requirements for: Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate

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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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How to Register For Exam MB-220: Microsoft Dynamics 365 Marketing?

Exam Register Link: https://examregistration.microsoft.com/?locale=en-us&examcode=MB-220&examname=Exam%20MB-220:%20Microsoft%20Dynamics%20365%20for%20Marketing&returnToLearningUrl=https%3A%2F%2Fdocs.microsoft.com%2Flearn%2Fcertifications%2Fexams%2Fmb-220

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