Salesforce EML-101 : Content Builder Essentials for the Digital Marketer

  • Exam Code: EML-101
  • Exam Name: Content Builder Essentials for the Digital Marketer
  • Updated: Sep 04, 2026   Q&As: 0 Questions and Answers

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Salesforce EML-101 Exam Syllabus Topics:

SectionWeightObjectives
Content Creation & Editing30%- Email Content Design
  • 1. Drag-and-drop editor
    • 2. Responsive design
      • 3. HTML editing and formatting
        - Content Blocks
        • 1. AMPscript basics
          • 2. Personalization strings
            • 3. Static and dynamic blocks
              Templates & Reusable Content20%- Cross-Channel Content
              • 1. Content synchronization
                • 2. Content reuse across channels
                  - Template Creation
                  • 1. Building templates
                    • 2. Template management
                      • 3. Locked content areas
                        Personalization & Dynamic Content15%- Advanced Personalization
                        • 1. Subscriber data integration
                          • 2. Testing personalized content
                            - Dynamic Content Rules
                            • 1. Audience segmentation
                              • 2. Rule-based content display
                                Testing, Publishing & Best Practices10%- Preview & Validation
                                • 1. Spam and link checks
                                  • 2. Email rendering previews
                                    - Compliance & Performance
                                    • 1. Content optimization
                                      • 2. CAN-SPAM and GDPR
                                        Content Builder Fundamentals25%- Overview and Navigation
                                        • 1. Search, filter, and tagging
                                          • 2. Interface and workspace
                                            • 3. Asset library organization
                                              - Asset Management
                                              • 1. Upload and import assets
                                                • 2. Version control and updates
                                                  • 3. Folders and permissions

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