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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Path | Page
B) Sub-Domain | Complete
C) Encoded | Direct
D) Phint | URL
E) Exact | Referrer

2. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the ID Types REST API
B) Use the ID Segment API
C) Use the Ping API
D) Use the Audience Grant API

3. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Both BlueKai and the client can store the ID mapping tables in their systems.
B) The client cannot store the ID mapping table in their system.
C) Only BlueKai can store the ID mapping table.
D) Only the client is allowed to store the ID mapping table.
E) BlueKai DMP can store the ID map table.
F) The client can store the ID mapping table in their system.

4. Describe the features of an Audience Injection App that uses SDT.

A) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
B) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
C) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
D) The client shares the audience with you. This will generate an email notification that includes the audience composition.

5. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Full client control
B) Client ownership of the DMP
C) Full agency control
D) Agency ownership of the DMP

Solutions: