IBM 000-474 : IBM Tealeaf Customer Experience Management V8.7, Business Analysis

  • Exam Code: 000-474
  • Exam Name: IBM Tealeaf Customer Experience Management V8.7, Business Analysis
  • Updated: Oct 20, 2026   Q&As: 100 Questions and Answers

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About IBM 000-474 Exam

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IBM 000-474 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: IBM Tealeaf Alerts10%- Event alerts
- Canister alerts
- Top Mover alerts
Topic 2: IBM Tealeaf Privacy Rules6%- Privacy fundamentals
- Privacy attribute configuration
- Data masking and protection
Topic 3: IBM Tealeaf Dimensions12%- Dimension configuration
- Recording options
- Report groups definition
Topic 4: IBM Tealeaf Fundamentals12%- Session search and replay
- Architecture overview
- Session list analysis
Topic 5: IBM Tealeaf Event Configuration28%- Event requirements analysis
- Session attributes and deployment
- Event conditions and types
Topic 6: IBM Tealeaf Scorecards and Dashboards16%- Deployment and access control
- Dashboard planning and configuration
- KPI and business process scorecards
Topic 7: IBM Tealeaf Reports16%- Ratio reports
- Event reports
- Top Mover reports

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The IBM Tealeaf Customer Experience Management V8.7, Business Analysis blueprint covers these core domains:

  • IBM Tealeaf Scorecards and Dashboards (16%)
  • IBM Tealeaf Privacy Rules (6%)
  • IBM Tealeaf Alerts (10%)

Further domains complete the official outline; the question bank addresses all of them.

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IBM states the following prerequisites for the IBM Tealeaf Customer Experience Management V8.7, Business Analysis: Basic knowledge of web analytics, customer experience concepts, and IBM Tealeaf navigation; no mandatory prerequisite exam.

Check the authoritative wording on the official certification page before booking.

IBM Tealeaf Customer Experience Management V8.7, Business Analysis Sample Questions:

Question #1

An online retailer has been promoting high end product categories on their site, in an attempt to increase the average order value. An analyst at the online retailer is responsible for optimizing the conversion funnel and wants to analyze abandonment for visitors with high cart values ($500 or higher). The analyst also wants to be able to compare this segment of abandoned visitors to abandoned visitor segments with moderate cart values (>=$100 and <$500) and low cart values (<$100). Which dimension configurations should the analyst use?



  • A. Option D
  • B. Option A
  • C. Option B
  • D. Option C
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #2

A company website creates a new session cookie for each visit. The accounting department asks the business analyst to create one single event that records a count value. Every time the same customer accesses the company website from a different device, the counter should increase by one. Which is a true statement?

  • A. A new event can be created with session attribute conditions for mobile and desktop values.
  • B. An event cannot be created because events cannot span multiple sessions.
  • C. An event cannot be created because events cannot be created for mobile phones.
  • D. A new event can be created with the event type set to canister event.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #3

An analyst CANNOT compare date ranges in which type of report?

  • A. Line Chart
  • B. Pie Chart
  • C. Area Chart
  • D. Vertical Bar Chart
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #4

An analyst for a credit card company has created a business process scorecard for their card application. After allowing the scorecard to collect information, the results are as follows:

How should the analyst modify the scorecard?

  • A. Change step 2 to include step 1 as a value
  • B. Change step 6 to include step 5 as a value
  • C. Change step 6 to include step 5 as a condition
  • D. Change step 2 to include step 1 as a condition
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #5

A business analyst needs to create an event that fires only when a user types in "tea" into a form when on page Z.
There are two events already configured which will be used for this new event.
Event A tracks page Z and Event B tracks the input of ea?configured which will be used for this new event.
Event A tracks page Z and Event B tracks the input of ?ea? In the Event Creation Wizard, what must be set as the evaluator for the new event condition to fire correctly?

  • A. Last Hit
  • B. All
  • C. Any
  • D. Distance Between
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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